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I have to admit I have never been a McDonald’s fan. My mother simply wouldn’t let me eat fast food as a child. I missed out on the french fries, chicken nuggets, cheeseburgers, ketchup,I am a young adult and I still have yet to ever have a McDonald’s hamburger of any kind. I know they have a double stack, a big mac, and cheeseburgers.  None of these delicacies has yet to grace my presence.

Although I haven’t experienced their food, as a marketing student, I have experienced their marketing campaigns over the years. The phrase that goes along with McDonald’s, “I’m lovin it”, is on its way to becoming iconic. It has been around for about 7 years and has been very successful for McDonald’s. It has  been marketed in 117 different countries successfully.

Now McDonald’s is trying to revamp the “I’m Lovin It” campaign. They are going to try to put a more creative and emotional spin to the campaign. One of the new commercials to be released soon is starring two grizzly bears. There is a papa bear and a baby bear. The baby bear got all A’s on his report card. The papa bear suggests that they go get McDonald’s to celebrate. They exit their cave and find a car full of people eating McDonald’s.  The baby distracts the people in the car while the papa bears sneaks behind the car and scares the people in the car. The people run away screaming and then the bears tip the car over to get the last fry out. Then the last line was from the papa bear and he said, “There’s always an extra fry at the bottom. ”

Personally, I do not care for this particular commercial. But, there is another new McDonald’s commercial that I really do like a lot. There is a father driving around in his car so his new born baby will fall asleep. If he stops the car his baby will wake up. He wants a egg McMuffin and a coffee, so he goes to the drive-thru at McDonald’s but dosn’t stop the car, instead he goes a round and round the drive thru. The cashier understands what he is doing and gets his order ready and shoves it out the window so the dad doesn’t have to stop. I love this one. I think McDonald’s achieves its goal with this commercial. It really adds an emotional connection to McDonald’s

I am looking forward to what else McDonald’s has up their sleeve!

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CONTACT INFORMATION:
Elizabeth Powell (Spokesperson)
Alpha Delta Pi
President
(229) 328-7790 (cell)
Email: epowell423@yahoo.com
Sarah Kammer (Spokesperson)
Alpha Delta Pi
member
(404) 285-3480 (cell)
Email: sak09@aol.com
Jessica Dudley (Spokesperson)
Alpha Delta Pi
Public Relations Chair
(706)247-6508 (cell)
Email: jdudley88@hotmail.com

Personality Profile:

Sarah Kammer, the Hammer Behind Alpha Delta Pi

Sarah Kammer and how she influenced Alpha Delta Pi. She speaks on her experience as president and how she coped with everything else going on in her life. Also, some of her friend express their feeling about Sarah.

STATESBORO, GA– April 20, 2010

Studying for nursing tests, planning a wedding, playing on her sororities’ basketball team, and being a homecoming queen representative, Sarah Kammer has her job cut out for her. Although most people would crack under pressure, Sarah Kammer hammered out her duties as the president of Alpha Delta Pi.

Sarah Kammer is the former president of Alpha Delta Pi -the very first secret society for women ever. Since Alpha Delta Pi’s beginning in 1851, its leaders have always been the finest of women. Sarah Kammer is no exception.

She was voted in the December of 2008. 2009 was a very busy year for Sarah. Not only was she the president of ADPi, she was a second semester nursing student and training to be an orientation leader for the summer of 2009. Most people would be stressed and very irritable towards the loved ones in their lives. Sarah handled the pressure with grace. Sarah says, “I just really took it day by day. I learned to prioritize and ask for help. With ADPi I have 125 girl friends that will help me no matter what. I learned to take advantage of that. This also strengthened a lot my relationships with my sisters. Overall the pressure and all the stress gave me confidence that I can do anything with the support of all of my friends and family.”

Previous Alpha Delta Pi president, Kelsey Grubbs comments on Sarah’s leadership skills. “Sarah is a great president because no matter how hectic things get, Sarah keeps her cool. I have never seen a freak out in Sarah’s part.” Kelsey laughs as she says, “She has helped me with all my freak outs. Presidency is stressful, I don’t know how she does it so gracefully.”

It is a great honor for an individual to reach the role of president in any organization. The fact that the organization had to vote in the individual says a lot about that person. When ADPi voted in Sarah as their president they put all their trust in her. They trusted her to lead their most important organization. Allison Harrington, member of Alpha Delta explains that Sarah Kammer was the best person for that role. She says, “Sarah had proven her leadership skills for two and a half years at ADPi as the philanthropy chair and the standards chair. We all knew she was going to do a great job, but she went beyond all of our expectations during her term.”

Raised in the suburbs of Atlanta, GA, Sarah went to Parkview high school. She excelled in high school with superior grades and a starting position on Parkview’s soccer team. She graduated in 2006 and decided to continue her education at Georgia Southern University.

The summer of 2006 she moved to Statesboro, GA, home of Georgia Southern University. That summer she made a life changing decision and decided to go through panhellenic recruitment (better known as sorority rush). During the week of rush Sarah learned a lot about herself and made many new friends. She was torn between two sororities but now feel like she made the very best decision. She chose Alpha Delta Pi. Sarah says, “I just went with my heart on that decision. I feel like I made the best decision for me.”

Her freshman year was a great experience for Sarah. She says, “I really submerged myself with ADPi my freshman year. I put a lot into my sorority and got a lot out of my sorority. That’s how life is. You can embrace it or you could just let it pass you by. I picked to embrace college, and I think ADPi was the best way to do that.”

Sarah completed her presidential term in December 2009. She is now planning a wedding with her fiancé and finishing up nursing school at Georgia Southern University. She says, “It’s weird that I am not the president anymore and to see someone else leading our chapter meetings. I do miss it but now I can focus on starting my grown up life with a spouse and a career. It’s bittersweet. I am very excited but I know I am going to miss everything about college and ADPi.

As Sarah moves on with her adult life she will always have a very special place in her heart for Alpha Delta Pi. “I will never forget all the memories and friendships I have formed here. All of the girls mean so much to me and I cant wait to see all of them on my wedding day.”

left: Sarah Kammer right: Sarah Lamar

News Release:

For Immediate Release

Alpha Delta Pi Gives Back to the Community with Style with Charity Denim

STATESBORO, GA, February 21, 2010 — On February 12th, the sorority, Alpha Delta Pi, opened their doors for the community for the annual Charity Denim sale. Inside the house were hundreds of designer jeans on sale at discounted prices. How does this benefit the community? This event, Charity Denim, is not only contributing style to the community but a portion of the proceeds went to the Ronald McDonald House charity.

Charity Denim raised more than $1,500 for the Ronald McDonald House this year. They surpassed their goal for the year by $300.

The philanthropy chair of Alpha Delta Pi, Jessie Joyner, planned the annual Charity Denim event this year for the community. She said, “it is really great to see people walk out of the ADPi (Alpha Delta Pi) house with a big smile on their faces, with a great new pair of jeans, and a good feeling about being generous.”

Next time you are shopping for jeans, think about holding off till next February. You could shop at the ADPi house for discounted designer jeans and give to charity at the same time. What more could a girl ask for?

Facts about Alpha Delta Pi

  • Eugenia Tucker Fitzgerald in Macon, Georgia founded Alpha Delta Pi in 1851.
  • Alpha Delta Pi was the first secret society for women.
  • Alpha Delta Pi’s national philanthropy is the Ronald McDonald House Charities.

QUOTES

  • “I just really took it day by day. I learned to prioritize and ask for help. With ADPi I have 125 girlfriends that will help me no matter what. I have learned to take advantage of that. THis has also strengthened a lot of my relationships with my sisters. Overall, the pressure and all the stress gave me confidence that I can do anything with the support of my friends and family.”-Sarah Kammer, former president of Alpha Delta Pi
  • “Sarah is a great president because no matter how hectic things get, Sarah keeps her cool. I have never seen a freak out on Sarah’s part. She has helped me with all my freak outs. Presidency is stressful, I don’t know how she does it so gracefully.” -Kelsey Grubbs, former Alpha Delta Pi President
  • “Sarah has proven her leadership skills for the past two and a half years at ADPi as the philanthropy chair and the standards chair. We all knew she was going to do a great job, but she went beyond all our expectations during her term.”- Allison Harrington, member of Alpha Delta Pi
  • “I just went with my heart on that decision. I feel like I made the best decision for me.”-Sarah Kammer, former president of Alpha Delta Pi
  • “I really submerged myself with ADPi my freshman year. I put a lot into my sorority and got a lot out of my sorority. That’s how life is. You can embrace or just let it pass you by. I picked to embrace college, and I think ADPi was the best way to do that.” -Sarah Kammer, former president of Alpha Delta Pi
  • “It’s weird I am not president anymore and to see someone else leading our chapter meetings. I do miss it but now I can focus on my grown up life with a spouse and a career. It’s bittersweet. I am very excited but I know I am going to miss everything about college and ADPi.” -Sarah Kammer, former president of Alpha Delta Pi
  • “I will never forget all the memories and friendships I have formed here. All of the girls mean so much to me and I cant wait to see them on my wedding day.” – Sarah Kammer, former president of Alpha Delta Pi
  • “It is really great to see people walk out of the ADPi house with big smiles on their faces, wih a great new pair of jeans, and a good feeling about being generous.”-Jessie Joyner, former philanthropy chair of Alpha Delta Pi

RELATED LINKS

Ronald McDonald House

Alpha Delta Pi

Georgia Southern University

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This post will be kind of different from my previous Topic of the Weeks. I am going to go thorugh the whole motion of media storytelling about the Poynter NewsU lesson about media storytelling. So, here w go.

Making a story board:

this includes defining the elements, identifying the media, and to storyboard the concept.

still photos: of the lesson in poynter’s newsu.

text: about the media storytelling lesson

graphics: of the media storytelling

Reporting With Multimedia

The media used here is a blog on the internet.

technology needs= computer with internet access.

Editing For the Web

videos: If I were to use  video on this media storytelling adventure, I would keep my videos very short and to the point.

audio: If I were to use audio, I would use only high quality audio. I would probably use background music a lot. Poynter’s doesn’t suggest to use background music, but I love it, so I will use it.

still photos: If I were to use still photos, I would use them to replace words, not to accessorize them. I would use them to set the mood of a story.

graphics: I would make them interactive by using GIS and Flash to animate them.

text: If I were to use text in my media story I would use text for headlines and photo captions. Text works best for first-person stories, political stories, analysis, op-ed pieces and short updates.

Producing the Story:

The web designer will be your best friend throughout this step. This step will include perfecting the layout. Eventually, after you have done a handful of stories, you will be able to start a collection of templates. Templates will allow you to not have to be able to start from scratch each time.

I know this is kind of a long process, but it will be completely worth it when you see the final product.

Good Luck with your first Media Story!


Hello everyone.

If you know me in person, you know that I love football. I love all kinds of football but I especially love NFL football.  Within the last month Ben Roethlisberger, quarter back for the Pittsburgh Steelers, has had it rough. He was sued by a 20 year old college girl for sexual harassment in a Georgia bar’s bathroom. The bar was near the campus of the Georgia College and State University in Milledgeville, Georgia.

As you can imagine this is a PR nightmare. Cleaning up a reputation is a hard job especially when it deals with a sexual assault charge.  The charges were dropped from the Steeler’s quarterback. He is now trying to be productive and gain his fans back. He wants his fans to be proud of him again. After leading his team to the national championship game several times, Roethlisberger has always been a fan favorite. He has always had the image of a good all-American boy. This reputation recovery process may take a while but will most likely be successful. People used to have a place in their hearts for Roethlisberger and will probably make room once more.

His punishment has not been announced yet, but there are rumors of suspension, fines, and possible rehab. He will receive disciplinary actions from the NFL and his own team.

His PR professional is trying his or her best with this situation. The day following the dropping of the charges, Roethlisberger was sporting a new hair cut and a new suit. He is usually know for showing uo to games in a tshirt and blue jeans. Now that he has people to impress, his PR professional is probably stepping in an giving suggestion to him on how to win back the hearts of the Steelers fans.

Check out the whole story

Good Luck to Roethlisberger and his PR person!

Tapping the Web and New Media

I like this chapter because I really don’t know much about the web. I use it everyday but I use it for the same things everyday. I like to learn new ways to use the world wide web.

  • A typical web story should only be about one screen long.
  • You should place the logo onto every page of your website.
  • Navigation tools on your wbesite are very important.
  • A blog is a great tool for any size business, especially a small business.
  • Web writing follows a non linear format

Getting Along With Journalists; Great chapter for everyday PR manners.

  • Telephone interviews are kind of dangerous because there is no time to think about an answer or change it. Email is the safe way to go.
  • Press tours are also called junkets.
  • 50% of stories in the Wall Street Journal come from news wires.
  • Time zones are an important considerations for phone call.
  • You shouldn’t wait for everyone to arrive in order to begin an event. You should always try to start on time.
  • Chapter 11 was helpful!

Hello all. Chapter 10 was pretty interesting.. Here are some of my favorite points about this chapter.

  • An online newsroom is a necessity to journalists
  • Faxes are still good but it still doesn’t get enough attention as email.
  • Operational news rooms are considered a pull strategy.
  • It isn’t popular to deliver things in person. I think that it is my favorite way to do things though!
  • 2nd or 3rd class mail is not acceptable
  • Daily mail of press releases is preferred by small town classes.

Adios chapter ten! He we go chapter 11.