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What is a social media news release?

A social media news release has “expanded the audience beyond just the traditional media outlet.” (pg. 137 in Public Relations Writing and Media Techniques (6th Ed.) )

Social media news releases include things to help you understand more about the product, event, or organization. SMNRs include videos, graphics, and links. They are a much more interactive version of the traditional news release.

My favorite thing about SMNR are the videos. In my SMNR final project, I wasn’t able to use one. MY organization didn’t have an updated video. But, I have been using a lot of videos in my PR Connection category in my blog and I really feel like they are helpful. I added a commercial to my blog and then discussed it. Now, my readers will know exactly what I am talking about when they read my blog. Thank you YouTube.

When should a PR practitioner use an SMNR?

An SMNR should be used when there is any more information that cannot be included into the traditional news release.

I feel like a PR practitioner should use an SMNR rather than a traditional news release any time possible.  My fellow classmate, Lauryn Williams, feels the same way. In her blog, I heard it from that PR Girl, she says, “I believe that while sending and distributing SMNRs online via blog or wire service is important to allow the customer to directly interact with your company, traditional press releases should still be used. I say use both as frequently as possible. Write the traditional press releases with journalists and gatekeepers in mind, and write SMNRs with your company and opinion in mind while avoiding hype. Hype will be recognized and cause customers to distrust what you say.”

Here are some blogs about SMNRs:

Media Shift

News Release for the Digital Age

PR-Squared

Here are some websites that help you with your SMNR:

PR Newswire

PRX Builder

Pitch Engine

Good luck with your first SMNR!

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  1. Keep up with your blogging: I tried to do this for the most part. The only thing I got behind was my PR Connection section. The more often you do it, the more you like it. If you just wait till the end of the semester you will have to do all of your blogging at once which will make you hate blogging. Blogging is a great thing and very fun. Don’t ruin it for yourself.
  2. Keep blogging in mind: Towards the end of the semester I was having a hard time come up with different topics to blog about. I would recommend that you just keep blogging in the back of your mind. If you see something cool or something that you think your readers would like, take note. Blog about it later.
  3. COMMENT COMMENT COMMENT COMMENT: When you read anything, you have an opinion about it. It may not be a strong opinion or a nice one, but there is one. So, just write about it. It is really quite easy. I feel like I had opinions but I held back.
  4. Don’t be afraid to edit: So, you have written a post. Then a week later there is something you would like to add to that particular post. DO IT! I suggest you edit instead of writing a brand new post on the same topic.
  5. Explore blogs of other people: There re so many great blogs out there in the world wide web. If you look at other blogs it will teach you how to be a better blogger. You also may learn a thing or two.
  6. INSERT INSERT INSERT: The more graphics, videos, and audio the better. You can talk all you want about something but it cant beat the seeing/hearing the actual thing.
  7. Learn about WordPress: WordPress can be a very confusing and frustrating thing. The more you learn about how to use it better, the better your blog will be.
  8. Get a study buddy: Get a buddy you can stay accountable to with your blogging. Check up on each other to make sure ya’ll are staying on track. If you have a study buddy the more likely you are to stay on schedule with the blogging. Getting behind is no fun….trust me.
  9. Hyperlink: It took me a while to figure this part out. I love it now. It makes everything so much easier.
  10. HAVE FUN!: Learning how to blog has been a great experience for me. I will definitely keep up with my blogging. I want to get better at it.

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This post will be kind of different from my previous Topic of the Weeks. I am going to go thorugh the whole motion of media storytelling about the Poynter NewsU lesson about media storytelling. So, here w go.

Making a story board:

this includes defining the elements, identifying the media, and to storyboard the concept.

still photos: of the lesson in poynter’s newsu.

text: about the media storytelling lesson

graphics: of the media storytelling

Reporting With Multimedia

The media used here is a blog on the internet.

technology needs= computer with internet access.

Editing For the Web

videos: If I were to use  video on this media storytelling adventure, I would keep my videos very short and to the point.

audio: If I were to use audio, I would use only high quality audio. I would probably use background music a lot. Poynter’s doesn’t suggest to use background music, but I love it, so I will use it.

still photos: If I were to use still photos, I would use them to replace words, not to accessorize them. I would use them to set the mood of a story.

graphics: I would make them interactive by using GIS and Flash to animate them.

text: If I were to use text in my media story I would use text for headlines and photo captions. Text works best for first-person stories, political stories, analysis, op-ed pieces and short updates.

Producing the Story:

The web designer will be your best friend throughout this step. This step will include perfecting the layout. Eventually, after you have done a handful of stories, you will be able to start a collection of templates. Templates will allow you to not have to be able to start from scratch each time.

I know this is kind of a long process, but it will be completely worth it when you see the final product.

Good Luck with your first Media Story!


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Ok, so I didn’t come up with all these on my own. Thanks to those who I got tips from!

1. Nothing in subject lines in an email.

I feel like this is one of my own pet peeves. That is why I put it as my numero uno. When you don’t put a legit subject line no one thinks your email is legit. It is also helpful when you are watching out for something in your inbox. Its a good heads up so you don’t accidentally look over it.

how to resolve it: Include a subject line in your emails.

cited: Public Relations Writing and Media Techniques (6th Ed.)

2. News Release Spam

Sometimes PR practitioners send an overload of news releases to their entire media contact list. This will cause annoyance with the journalists quite quickly. No one likes a overloaded inbox.

how to resolve it: You should try to be more selective on which news releases you send to which media contact.

3. Sending Gimmicks along with a news release

This is a growing practice within the PR industry. It occurs when you send little “digital gifts” to say thanks. They get to time consuming and annoying.

how to resolve it: They are OK sometimes. ONly send them when they are relevant to the news release attached.

Cited: Michellev21’s Blog

4. Using excessive Hype about a certain product or event

Some PR professionals go on and on about a certain thing like the journalists have nothing else important to do.

how to resolve it: THe individual should just step back and realize that their event is not the most important thing to everyone and that a simple news release will do the job more tastefully.

Cited: Simply Shelley

5.  Poor Formatting

Journalist love when their job is easy. When your news release has too many formatting errors that leaves them with a lot of work to do in order to put you news release out there.

how to resolve it: You should study up on your AP stylebook and be professional about everything you send out to a media contact.

Cited:Public Relations Writing and Media Techniques (6th Ed.)

6.  Calling a journalist to ask why a release was not published

This should not even be a problem. This isn’t only unprofessional but it is just plain rude. They probably have a great reason why they didn’t publish it and dont have time to explain it to you.

how to resolve it: Make sure you know their editorial requirements or just try a new media outlet.

Cited: Lauryn Williams’s Blog

7. Not meeting deadlines

Come on people. Really?

how to resolve it: two words. 1. sticky notes 2. time management

Cited: Public Relations Writing and Media Techniques (6th Ed.)

8. A press release that is more than two sides long

Brevity is key. No one wants to take time to read more than 800 words. Your first three paragraphs should be able to tell the entire story.

how to resolve it: keep it quick. One page is plenty.

Cited: Lauryn Williams’s Blog

9. Sending too many invites

This a problem with more than just PR professionals.It is a problem with EVERYONE! Everyone wants to invite everyone everywhere. But let’s be honest. Not everyone can make it to every invite.

how to resolve it: Just send invites to people you know and think will actually want to come.

Cited: Simply Shelley

10. Making Journalists Boring

Without journalists, PR would be impossible.

how to resolve it: Thank the journalists that help you out.

Cited: Simply Shelley

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This podcast really made me feel unaccomplished. After I listened to it I really wanted to do something important and that might not make me seem so unimportant.

This  podcast was about about a girl named Jessica Mah. Her story starts in 8th grade when she was bored. She wanted to create her own website but she didn’t want to have to pay for the website. So she created a website to help people create a website. She made money with that business to create her own website.  It started off as a joke, but it became serious.

Then, in 10th grade she went to Simmons Rock  School which is a school that offers classes that would actually help her in her future career. She took a Buddhist class, computer science class, and a film class that she would have never been able to have in a regular high school. When she actually started college she knew what she wanted to do rather than being “undeclared” . Now she is working on InternshipIn. It is a website that help people find internships easily. She decided to procrastinate her math homework and create this business within two weekends. It also helps employers find qualified students.

She also talks about mentors. Her first mentor was her boss from her first internship. He has been very helpful in her life development and helps her in more areas than just her career. They are hard to find but if you just ask around they will be pretty open to helping students and will be excited to help out.

She recommends this book “How to Become a Straight A Student” by Kyle Newport and talks about how to be efficient with studying.

I liked listening to this podcast because it is other PR professionals and what they are doing in their careers. Most of my friends arent PR majors so its good to hear a conversation develop about a pr student and what she is trying to do to better herself and her career.

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Well, I am sorry to say but I really couldn’t locate a professional or legitimate definition of the word infographic. But if you check this website out there are 50 great examples.

From the website above, I did learn a bit about infographics. From what I can tell they are peices of art work that not only catch the eye but also have information embedded within the art.

example

The infographic that I have placed in this post is pretty cool. It is very attention grabbing, which I feel like is the main point. Then it takes the common pie chart and turns it into a startling statistic. If we would have just read the statistic without the art work behind it, the impact would be close to non existent.

These would be very useful to my client, Alpha Delta Pi. I would like to see one to help recruit new members to the organization. It would be neat to use hand prints that would reveal the growing number of ADPi members. Then along with that graphic include a headline or a tag line about how many sisters you can gain and how you will never be lonely once you join the organization. Clever huh?

I wouldn’t really know how to create one. I imagine you would need a computer gar greater than mine with software I have never heard of.  SO, in that case I am not going to make a fool of myself and try. Instead, I gave you my clever idea for one, lets see if you can make it! Send them to me at jdudley88@hotmail.com! Thanks to the creative and technological inclined ones.

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hello all. I hope your spring break was as glorious as mine.

So, there is this really cool web site out there that every PR student should know about. PR Open Mic. You should definitely check it out. It has tons of cool stuff. I am going to tell you about a couple of them.

  1. The very fist thing that I love about this website is the very informative home page. When you log in and go to the home there are a couple of really interesting stories pertaining to the PR industry as a whole. For example the very first story on today’s home page is about Twitter’s third birthday. Although the story is quite random, it would be interesting to most PR professionals.
  2. The second coolest thing is the PROpenMic tool bar. It does a couple of things. First, it shows you other really cool websites that the people from PROpenMic like. The toolbar will send updates to your desktop on the latest PR news and the toolbar is free. What more could a PR student ask for in a toolbar?
  3. This is probably the best thing about this website. There is a whole section provides internship and job resources. How cool is that?! Here is an example. I wonder how helpful it is to graduates?
  4. Finally, the section that helps teachers teach better. I know I am not a teacher but I do appreciate this section very much because I want to learn. I think Mrs. Nixon has been hitting up this website because I have already learned so much in this one online class.

Check it out!!

Speak Up

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