Archive for the ‘Reading Notes’ Category

Chapter 14 was about writing emails, memos, and proposals. It is kind of weird that we need a whole chapter on how to write these simple forms of communication. Here are a few of the notes that I took.

  • An average PR professional checks their email about 50 times a day.
  • Do not use abbreviations or shorthand in an email
  • Always include a subject line
  • RFP= request for proposal
  • Memos serve many different purpose

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Tapping the Web and New Media

I like this chapter because I really don’t know much about the web. I use it everyday but I use it for the same things everyday. I like to learn new ways to use the world wide web.

  • A typical web story should only be about one screen long.
  • You should place the logo onto every page of your website.
  • Navigation tools on your wbesite are very important.
  • A blog is a great tool for any size business, especially a small business.
  • Web writing follows a non linear format

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Getting Along With Journalists; Great chapter for everyday PR manners.

  • Telephone interviews are kind of dangerous because there is no time to think about an answer or change it. Email is the safe way to go.
  • Press tours are also called junkets.
  • 50% of stories in the Wall Street Journal come from news wires.
  • Time zones are an important considerations for phone call.
  • You shouldn’t wait for everyone to arrive in order to begin an event. You should always try to start on time.
  • Chapter 11 was helpful!

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Hello all. Chapter 10 was pretty interesting.. Here are some of my favorite points about this chapter.

  • An online newsroom is a necessity to journalists
  • Faxes are still good but it still doesn’t get enough attention as email.
  • Operational news rooms are considered a pull strategy.
  • It isn’t popular to deliver things in person. I think that it is my favorite way to do things though!
  • 2nd or 3rd class mail is not acceptable
  • Daily mail of press releases is preferred by small town classes.

Adios chapter ten! He we go chapter 11.

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This chapter is all about writing for TV and Radio. This is something I have never really thought of. I always kind of thought they were just kind of winging it. Now that I really think about, I would not have a clue what to say!  I would probably forget what I was supposed to be talking about or stutter. I wouldn’t be able to talk on tv or radio if I didn’t have something to read from. Now, I feel like I could write for the people who talk on TV and radio. Here are some of the things that were interesting in chapter 9.

  • a b-roll includes additional interviews, sound bites and file footage.
  • radio reaches about 94% of adults on a daily basis
  • psa’s are for non-profit organizations
  • producing ANR’s are a bargain compared to VNR’s
  • on avergae it takes about 4-6 weeks to produce a VNR

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I love pictures. They truly do bring a piece of work to life.  Here are some of the notes I took down about chapter 8.

  • interesting and unique angles allow provide the viewer with new insights to an object
  • lighting is very important to a photographer
  • caption should always been written down in the present tense
  • size and color are the key elements of a photo that will be published

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Here are some quick notes about chapter 7:

Op-eds are short and to the point.

Feature writers are curious and they usually are assigned a topic and told to run with it. Thats why it is so fun.

lots of magazines have space for at least one feature article within one issue.

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