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Archive for the ‘PR Connections’ Category

This year has been the year of infidelity. I know that many of my fellow PR Writing students have been blogging about the cheaters. I have decided to put all of the cheaters into one post and waste no more posts or time on them.

THE CHEATERS

  1. Tiger Woods
  2. Jon Gosselin
  3. Jesse James

THE WIVES

  1. Elin Nordegrin
  2. Kate Gosselin
  3. Sandra Bullock

All of these male celebrities cheated on their celebrity wives. Each of their stories are different. Here are each of their stories in a nutshell.

Tiger Woods and Elin Nordegrin

Tiger and Elin


Tiger Woods, world famous golfer, had been cheating on his wife with numerous women. His wife, Elin,  was super model. When she found out about her husband she went a little crazy with a golf club. After the incident, Tiger went to sex addiction rehab.  Now, Tiger is back from rehab and just played in the Master’s Golf Tournament.

Jon and Kate (plus 8)

Jon and Kate

Jon and Kate Gosselin have 8 children. There are a set of twins, Maddie and Cara. They also have a set of sextuplets, Alexis, Hannah, Aaden, Collin, Leah, and Joel. Jon and Kate’s relationship unraveled on national television. He cheated on her with Deanna Hummel, a grade school teacher. Now, Jon and Kate are divorced and the show is canceled.

Jesse James and Sandra Bullock

Sandra Bullock had a night to remember. She won Actress of the Year at the Oscars. Within the next few days she discovers that her husband had cheated on her.

Their PR

Obviously, these guys needed a lot of good PR to get them out of their problems with the media. Without some great PR their careers could have all been ruined. Tiger Woods was almost immediately admitted into sex addiction rehab. This was a PR stunt. Tiger probably did not think he had a problem with sex when he admitted himself into rehab. The public saw him going to rehab and it led us to think that he was trying to get better. Jesse James did practically the same thing. He admitted himself into

Jesse and Sandra

a rehab facility in order to create good PR about his new media crisis and infidelity.

Whereas Tiger and Jesse are trying, Jon Gosselin is not. He is living it up without Kate. He has a new girlfriend, he has started to smoke, and started to party more and more.Jon Gosselin could use some good PR. Any suggestions PR students?

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This semester I took intro to advertising. I really enjoyed this class. During this course was the Super Bowl. As you may know, the Super Bowl is not only a competition between two football teams but between all the advertisers. My advertising class intensely studied all the commercials and the public’s feedback towards the commercials.  There was one company we even analyzed that did not have a Super Bowl add. Pepsi, known for their past Super Bowl adds, decided to step back during the Super Bowl this year. They tried another approach.

Pepsi took their Super Bowl add budget and put it towards their new “Pepsi Refresh Project.” The big idea behind the Refresh Project is that they are asking people what their big idea is and then Pepsi wants to fund the idea. Pepsi divides the ideas into six ideas.

  1. Health
  2. Arts & Culture
  3. Food & Shelter
  4. The Planets
  5. Neighborhoods
  6. Education

When you go to the website you can pick a category and then vote for what idea you think is best. Whichever idea earns the most votes, Pepsi will fund the idea. For example,I voted for an idea in the neighborhood section. My favorite idea was to give children in shelter a real birthday party. I thought that was a good idea because my birthday parties were the highlights of my childhood. I would hate for a child to never know the feeling of a real birthday party.

Pepsi has funded many projects already. Pepsi donated $250,000 to fund research on Spinal Muscular Atophy. The website shows pictures of children whose lives have already been effected by Pepsi’s donation.

I feel like this is a very refreshing approach to PR. My favorite part about the Refresh Project is that they ask people of the community how to help their community. Personally, I have tons of ideas for my little community of Statesboro, GA. I will definitely be speaking to Pepsi about my ideas. I hope you do too.

Submit, Promote, Vote

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As I was sitting at my desk today I saw a new commercial. It immediately caught my attention. It was the new General Motors commercial. The chairman and CEO of GM, Ed Whitacre, announces that GM has paid off their government loan  for $8.4 billion in full wth interest 5 years before planned.

GM has also launched a campaign called “Reinvention.” The campaign includes a series of commercials about how GM is reinventing how they make cars. The commercials are blunt and honest. This is a refreshing take on commercials. After the government bailed GM out, they needed to take a different approach to their advertising. They want to get America back on their side.

I feel like they have done a very good job so far. The commercials have definitely caught my attention.

So, what else are they doing besides commercials? Their new Reinvention website explains everything. They are making fewer cars with a focus on technology for saving gas. They are making a commitment to the environment. They are putting more Americans back to work and providing better cars.

One of my favorite parts of the website is the education section of the website. They have 5 different segments for kids to choose from. The segments include K-4th, 5th-8th, 9th-12th, Teacher’s Blog and Lesson Plans. This allows a segment for everyone. Within each category there are games, education about how to be green, pictures of GM’s newset and coolest cars. I like this section because it is a different way to be interactive.

Overall, I think GM is doing a good job. They are taking new and different approaches to get America back on their side. I must say it is working on me!

I would like to see GM team up with another company and do some charity work. They have just paid off all their debt and now it is time to give back to the community. If they really want America to be back on their side they need to give back to them. THis would also be a great outlet for a little creativity on GM’s part.

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The new health care reform has been on everyone’s mind lately. Now that the reform has passed everyone thinks that their health care problems are cured. This is not the case. One in five children in the U.S. live in poverty and millions of children don’t have access to regular check-ups and timely health care visits when sick. Clorox, Children’s Health Fund, Juliana Moore, and Facebook have joined to help this problem.  They have started a social media driven campaign to get the word out there.

Facebook has joined the cause. They are going to help rally people across the country and become aware of the problem. Clorox had donated half a million dollars and will donate one dollar for every fan on Facebook of Clorox.

The goal of this whole project is providing half a million health care visits to disadvantaged children.  Many children go without health care for years. This isn’t healthy for the future of out country.

How can you help?

  1. Connect: Visit the Clorox page on Facebook® (www.Facebook.com/Clorox) to learn more about the program and become a fan. Clorox will donate $1.00 to CHF for each new fan that joins the Clorox Facebook page, up to $100,000.*
  2. Share: Help spread the word to friends and family by changing your Facebook status (additional details on Facebook.com/Clorox).
  3. Act: Visit the Clorox Facebook page to find out more and learn how a $10 donation can help CHF provide health care to children in need.

I love this campaign. I think it is great. I like that is driven through social media. I think it makes it a more fun and interactive way for people to be charitable from their desk at home. I have already become a fan on Facebook and next time I need laundry detergent I want to get Clorox because of what they are doing to support this cause.

In my PR writing class I just finished my final project. It was a social media news release. I probably failed it because I really didn’t know what one looked like. The Connect Kids to Care Campaign has a social media news release that looks AWESOME!! I love it! Now, I know what one is supposed to look like.

Great job Clorox, Facebook and Juliana Moore. I love your work!

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I have to admit I have never been a McDonald’s fan. My mother simply wouldn’t let me eat fast food as a child. I missed out on the french fries, chicken nuggets, cheeseburgers, ketchup,I am a young adult and I still have yet to ever have a McDonald’s hamburger of any kind. I know they have a double stack, a big mac, and cheeseburgers.  None of these delicacies has yet to grace my presence.

Although I haven’t experienced their food, as a marketing student, I have experienced their marketing campaigns over the years. The phrase that goes along with McDonald’s, “I’m lovin it”, is on its way to becoming iconic. It has been around for about 7 years and has been very successful for McDonald’s. It has  been marketed in 117 different countries successfully.

Now McDonald’s is trying to revamp the “I’m Lovin It” campaign. They are going to try to put a more creative and emotional spin to the campaign. One of the new commercials to be released soon is starring two grizzly bears. There is a papa bear and a baby bear. The baby bear got all A’s on his report card. The papa bear suggests that they go get McDonald’s to celebrate. They exit their cave and find a car full of people eating McDonald’s.  The baby distracts the people in the car while the papa bears sneaks behind the car and scares the people in the car. The people run away screaming and then the bears tip the car over to get the last fry out. Then the last line was from the papa bear and he said, “There’s always an extra fry at the bottom. ”

Personally, I do not care for this particular commercial. But, there is another new McDonald’s commercial that I really do like a lot. There is a father driving around in his car so his new born baby will fall asleep. If he stops the car his baby will wake up. He wants a egg McMuffin and a coffee, so he goes to the drive-thru at McDonald’s but dosn’t stop the car, instead he goes a round and round the drive thru. The cashier understands what he is doing and gets his order ready and shoves it out the window so the dad doesn’t have to stop. I love this one. I think McDonald’s achieves its goal with this commercial. It really adds an emotional connection to McDonald’s

I am looking forward to what else McDonald’s has up their sleeve!

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Hello everyone.

If you know me in person, you know that I love football. I love all kinds of football but I especially love NFL football.  Within the last month Ben Roethlisberger, quarter back for the Pittsburgh Steelers, has had it rough. He was sued by a 20 year old college girl for sexual harassment in a Georgia bar’s bathroom. The bar was near the campus of the Georgia College and State University in Milledgeville, Georgia.

As you can imagine this is a PR nightmare. Cleaning up a reputation is a hard job especially when it deals with a sexual assault charge.  The charges were dropped from the Steeler’s quarterback. He is now trying to be productive and gain his fans back. He wants his fans to be proud of him again. After leading his team to the national championship game several times, Roethlisberger has always been a fan favorite. He has always had the image of a good all-American boy. This reputation recovery process may take a while but will most likely be successful. People used to have a place in their hearts for Roethlisberger and will probably make room once more.

His punishment has not been announced yet, but there are rumors of suspension, fines, and possible rehab. He will receive disciplinary actions from the NFL and his own team.

His PR professional is trying his or her best with this situation. The day following the dropping of the charges, Roethlisberger was sporting a new hair cut and a new suit. He is usually know for showing uo to games in a tshirt and blue jeans. Now that he has people to impress, his PR professional is probably stepping in an giving suggestion to him on how to win back the hearts of the Steelers fans.

Check out the whole story

Good Luck to Roethlisberger and his PR person!

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Hello everyone.

I am currently enrolled in Introduction to Advertising class with Mrs. Lori Mallard. Next Thursday I have a project due in that class about the website Flickr. The project is to create a book including a target audience analysis, a SWOT analysis, advertising methods, a timeline, and a 20 minute presentation.

I am really enjoying this assignment so far because I realize how useful Flickr could be to a PR professional.  I was working on my power point presentation tonight. I am using all pictures from Flickr for the project. I have found some great photos!! They are all very creative and fitting for my presentation.

You a really useful search tool called Compfight. You don’t have to be a member of Flickr to use it. All you have to do is type the keyword in the search bar. Once you search for a picture you will realize what a useful tool this website could be.

One of my favorite things about the compfight tool is that you can use intangible keywords and it will find a picture that will represent an idea.

For example, when I searched the word “love” this picture came up.

I thought this picture expressed love in a really fun and creative way. I love giraffes and I love love. haha. Thanks CreativeSam Creation! Thanks Flickr!

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