As I was sitting at my desk today I saw a new commercial. It immediately caught my attention. It was the new General Motors commercial. The chairman and CEO of GM, Ed Whitacre, announces that GM has paid off their government loan for $8.4 billion in full wth interest 5 years before planned.
GM has also launched a campaign called “Reinvention.” The campaign includes a series of commercials about how GM is reinventing how they make cars. The commercials are blunt and honest. This is a refreshing take on commercials. After the government bailed GM out, they needed to take a different approach to their advertising. They want to get America back on their side.
I feel like they have done a very good job so far. The commercials have definitely caught my attention.
So, what else are they doing besides commercials? Their new Reinvention website explains everything. They are making fewer cars with a focus on technology for saving gas. They are making a commitment to the environment. They are putting more Americans back to work and providing better cars.
One of my favorite parts of the website is the education section of the website. They have 5 different segments for kids to choose from. The segments include K-4th, 5th-8th, 9th-12th, Teacher’s Blog and Lesson Plans. This allows a segment for everyone. Within each category there are games, education about how to be green, pictures of GM’s newset and coolest cars. I like this section because it is a different way to be interactive.
Overall, I think GM is doing a good job. They are taking new and different approaches to get America back on their side. I must say it is working on me!
I would like to see GM team up with another company and do some charity work. They have just paid off all their debt and now it is time to give back to the community. If they really want America to be back on their side they need to give back to them. THis would also be a great outlet for a little creativity on GM’s part.
I saw this commercial the other day and I was totally shocked. I didn’t expect GM to pay off their loan for a while, but it seems they already have so good for them! I checked out the website you posted and it looks great. I agree with you, GM should partner up with another company for some charity work. Nice blog!
This is a great blog. Its very informative and easy to read. I am blown away with the amount of information that was just poured out and how eloquently you described it. Honestly, I wish I could write blogs like you.
Now to the blog. I completely agree. I think that GM is setting a standard that is going to be hard to match. I think this is the best example of good P.R., they went from going bankrupt to now being a family company who is seeking to better the world. Its just great.
I love that GM put themselves out there in the commercials. It was honest. They acknowledge their wrong doings, solutions, and the critics. This is a refreshing take on their issues. Unlike Toyota who seemed to have dodge their troubles. Or the Tiger commercial that pimped out his dead father. But I do wonder how long will this last. Is this a temporary gig to drag us on their side and then they will go back to their old ways? Or is this a permanent change for the company. This commercial will hopefully help them get back on top. Toyota take notes.
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